At Fortune's Most Powerful Women Summit, GE's Beth Comstock and NASDAQ Corporate Director Nilofer Merchant advised corporations on how to use social media to innovate -- and boost the bottom line.
By Colleen Leahey
FORTUNE — At a breakfast roundtable Tuesday morning at the Fortune Most Powerful Women Summit, author of 11 Rules for Creating Value in the Social Era Nilofer Merchant kicked off discussion with quite the statement: "Corporate strategy has MORE